Cultural Fluency

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3 reasons why global law firms need to develop global cultural fluency

Posted on July 11, 2017 by Keith Warburton under , ,

Over the past decade, I have worked with some of the world’s greatest international Law Firms and I have been heavily involved with their globalization processes. This has been a fascinating journey and I’ve learnt an enormous amount along the way. Many of the firms have grown from local powerhouses to global super powers and… Read More

You really need to build your own levels of cultural fluency

Posted on June 13, 2017 by Keith Warburton under

I really believe this statement is true if any person is to be able to work really effectively across the barriers of culture, language, geography and time. The basic problem is that people are not born with an innate understanding of how business works in areas of the globe they don’t know and maybe have… Read More

5 Reasons your Organisation should become culturally fluent

Posted on June 13, 2017 by Keith Warburton under ,

Lots of organisations seem to face huge capability gaps when it comes to successfully implementing global strategy. The strategy may be fine as a concept but individuals within companies very often lack a sufficiently global mindset to allow them to implement the strategy successfully – and that’s when things can go badly wrong. Many of… Read More

Globalisation gap and global strategy

Posted on October 26, 2016 by Keith Warburton under , ,

The findings of a recent Boston Consulting Group report highlighted the fact that many companies face a huge capability gap when it comes to implementing their global strategy. The strategy may be fine but if individuals within the organisation lack the global mindset to enable them to implement the strategy successfully, then things can go… Read More

Cultural fluency is paramount

Posted on August 3, 2016 by Keith Warburton under , , ,

Why cultural fluency in sales and marketing is paramount Do global marketers and sales people need cultural fluency or do generic marketing and sales concepts supersede any differences in approach and attitude found in differing countries around the world? That is a question I am asked a lot during the learning and development programmes we… Read More

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