Posted on February 5, 2019 by Giuseppe Baggiani under International Search Engine Optimisation, International SEO, Search Engine Optimisation, SEO, User Experience
If your business operates globally, your website should be able to deliver specific content and offer great user experience across multiple countries, cultures and languages (and often multiple languages within a country). This way, searchers from around the world will be able to navigate your website and find the information that is relevant to them […]
Posted on December 26, 2018 by Nigel Cliffe under Digital Marketing, Engagement Funnel
Have you ever spent ten, twenty, perhaps even thirty minutes longer than you should have done, frozen as you deliberated over which birthday gift to buy a friend? Even if it were a friend you know very well, I wouldn’t blame you for being immobilised by choice. In today’s option-saturated world we are surrounded by […]
Posted on November 28, 2018 by Nigel Cliffe under Content Marketing, Digital, Thought Leadership
Thought leadership! It’s the buzzword of modern business right now. But what exactly is ‘thought leadership’ and what is simply opinion, information or ‘content marketing’? It’s certainly true that thought leadership is a frequently used and often ‘abused’ term. Many organisations claim to be ‘thought leaders’ but are in fact simply stating their own aims, […]
Posted on October 31, 2018 by Nigel Cliffe under Innovation, Print, Printers
Yawn… Sigh… Twiddle thumbs – I’ve heard it so many times: ‘Print needs to innovate.’ While this is not new news, I haven’t ever really stopped to summarize all the ways that are possible. Have you? I don’t recall ever summarizing the list, so here is a starter for ten (or sixteen as it happens). […]
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