Although business entertaining is by no means uncommon in Switzerland, there is not as strong a business entertaining culture as some other, more southern European countries.
You are much more likely to be invited out for lunch than for dinner or breakfast. As with many other more northerly European cultures, the Swiss make a fairly strong separation between their work life and their private life — and so prefer to keep any business entertaining within the confines of normal working hours.
Thus entertaining will usually take place at a good restaurant at lunchtime. During the meal, it is possible to talk about business, but it might be wisest to delay introducing work related issues until the host raises the matter.
If invited out for a meal, the host will always expect to pay. Similarly, if you invite someone for a business lunch, you will be expected to pick up the bill.
As a highly regionalized country, the types of cuisine on offer vary from district to district and the Swiss can be inordinately proud of the regional specialities from their particular Canton. (Regional variations in cuisine are a good topic of conversation over a meal.)
Alcohol will usually be offered at lunch and dinner but many Swiss will refrain from drinking at lunch time. It is probably best to take your lead from your host. You may be surprised by the quality and variety of Swiss wine which are not really heavily exported and therefore little known internationally but are very good. Local wine is another good topic for the lunch table.
It is quite usual to tip in Switzerland. People very often round up to the nearest 10 CHF. As a rule of thumb, a tip of around 5% – 10% should be fine.
This country-specific business culture profile was written by Keith Warburton who is the founder of the cultural awareness training consultancy Global Business Culture.
Global Business culture is a leading training provider in the fields of cross-cultural communication and global virtual team working. We provide training to global corporations in live classroom-based formats, through webinars and also through our cultural awareness digital learning hub, Global Business Compass.
This World Business Culture profile is designed as an introduction to business culture in Switzerland only and a more detailed understanding needs a more in-depth exploration which we can provide through our training and consultancy services.
Essentials of Business Culture online courses
Country fact files for 40+ destinations
Comprehensive guides on doing business in 40+ countries
Tailored development pathway with a personalised learning journey
In-depth courses on key international destinations
Working in and Leading Virtual Teams online courses
Expert blogs and articles
© Keith Warburton 2023, All rights reserved
World Business Culture, West Down, Chalk Hill, Soberton, Hampshire SO32 3PH