As with the Germans, the Swiss dress smartly for business but do not restrict themselves to the dark blue and dark grey suits favoured by many U.K. and Asian business people.
It is common for men to wear sports jackets and trousers with a shirt and tie in business situations and for women to wear smart casual clothes. Trousers for women are commonplace.
Some of the more conservative elements of the banking sector still prefer the more formal attire of suits and ties and if visiting such a firm it is probably better to err on the side of caution.
The climate is very variable, so ensure you have dressed appropriately for the season.
This country-specific business culture profile was written by Keith Warburton who is the founder of the cultural awareness training consultancy Global Business Culture.
Global Business culture is a leading training provider in the fields of cross-cultural communication and global virtual team working. We provide training to global corporations in live classroom-based formats, through webinars and also through our cultural awareness digital learning hub, Global Business Compass.
This World Business Culture profile is designed as an introduction to business culture in Switzerland only and a more detailed understanding needs a more in-depth exploration which we can provide through our training and consultancy services.
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