Appearance is important in Korea as in many other Asian countries and it is important that you look your smartest at all times – both for formal and informal gatherings.
The conservative convention of dark suit, shirt and tie are still very much the norm in Korea with smart business suits or dresses being favoured by women. (Trousers tend not to be worn by women in business situations but are acceptable in informal, social settings.)
Good quality accessories are very much valued – so long as they are not overly ostentatious.
The winters are very cold in Korea, so be sure to take suitable coats, scarves, gloves and hats. Summers are hot and therefore lightweight suits are needed.
This country-specific business culture profile was written by Keith Warburton who is the founder of the cultural awareness training consultancy Global Business Culture.
Global Business culture is a leading training provider in the fields of cross-cultural communication and global virtual team working. We provide training to global corporations in live classroom-based formats, through webinars and also through our cultural awareness digital learning hub, Global Business Compass.
This World Business Culture profile is designed as an introduction to business culture in South Korea only and a more detailed understanding needs a more in-depth exploration which we can provide through our training and consultancy services.
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