Dress tends towards smart-casual in Swedish business life. Although it is not that usual to see businessmen dressed in dark suits and ties, nonetheless a uniform of sorts is apparent.
Swedes usually wear jackets and trousers – often with a fairly distinctive tie to set them apart. Pastel shades are very often in evidence.
If travelling in winter be sure to be appropriately and warmly dressed. It is best to sport a number of layers as, whilst cold outside, offices can be very warm indeed.
As with the men, ladies tend towards smart casual with trousers much in evidence – especially in the colder months.
Always take a good pair of gloves and a hat in the winter.
Written and Produced by Keith Warburton
This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Sweden. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.
With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Sweden and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.
Therefore this briefing note is broken into short, bite-sized sections on the following topics: