Swedish Teams

Basic Swedish characteristics of community, egalitarianism and consensus-seeking all blend to make Swedes good team players – so long as the team accords to their ideals.

A team, which consists of a strong leader instructing junior team members, is unlikely to succeed.

There is a need for continuous consultation and for an ongoing buy-in process. Team meetings are, therefore, likely to be reasonably frequent and sometimes long.

Each team member expects and is expected to perform his or her individual tasks with the minimum of supervision from superiors. Such unwarranted supervision might be seen as a criticism or lack of trust in professional capabilities.

A brief overview of some key concepts to consider when doing business in Sweden

Written and Produced by Keith Warburton

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Overview

Sweden is an open, diversified and competitive economy which has always looked to international trade as an outlet for its products and services. Over the past few decades Sweden has increasingly focused on the development of high-tech products and services and on the green economy which has helped put a relatively small country right at the vanguard of global development.
In addition, Swedish demographics have been helped by the influx of large number of immigrants from around the world who have added both numbers and skills to the highly educated native Swedish population. All of this adds up to a country which represents a host of opportunities to companies and individuals who have the right products or services – ones which will appeal to a very discerning mark place.

Doing business in Sweden is relatively simple and unencumbered with much of the bureaucracy and red tape often found in other countries. However, Sweden is a high-cost economy and you can lose a lot of money quickly if you don’t get your strategy and planning right from the outset. Part of your planning should be to do some homework on Swedish business culture – like all other countries Sweden has its own unique approach to doing things in a business context and you really need to understand these nuances if you hope to make the right impression.

Sweden is one of the most egalitarian business cultures in the world and people from a more hierarchical culture can often find it difficult to understand how this impacts on business operations. For example, going straight to the top might not be the right approach in a country where power and information are shared openly throughout an organisation and showing less respect to one person than another based on job title will definitely be frowned upon.

This country profile provides an overview of some of the key aspects of Swedish business culture in a concise, easy to follow-format. The document includes information on:

  • Background to business
  • Business Structures
  • Management style
  • Meetings
  • Teamwork
  • Communication
  • Women in business
  • Entertaining
  • Top tips