Basic Swedish characteristics of community, egalitarianism and consensus-seeking all blend to make Swedes good team players – so long as the team accords to their ideals.

A team, which consists of a strong leader instructing junior team members, is unlikely to succeed.

There is a need for continuous consultation and for an ongoing buy-in process. Team meetings are, therefore, likely to be reasonably frequent and sometimes long.

Each team member expects and is expected to perform his or her individual tasks with the minimum of supervision from superiors. Such unwarranted supervision might be seen as a criticism or lack of trust in professional capabilities.

A brief overview of some key concepts to consider when doing business in Sweden

Written and Produced by Keith Warburton

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Overview

This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Sweden. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.

With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Sweden and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.

Therefore this briefing note is broken into short, bite-sized sections on the following topics:

  • Background to business
  • Business Structures
  • Management style
  • Meetings
  • Teamwork
  • Communication
  • Women in business
  • Entertaining
  • Top tips