As Nigerians are enormously relationship oriented, they have the potential to work very collaboratively and successfully in a team environment.
However, team members need to feel comfortable with each other and this can be difficult to achieve. Many factors are at play when Nigerians interact with each other. Tensions are never far from the surface. These tensions could be religious (Christian vs. Muslim), tribal or even language related.
Once a team has been formed and is seen to be working well together, it is probably best to leave it in place. Don’t be tempted to break teams up unless there is a compelling reason to do so.
Team members will work best when managed by an authoritative leader who clearly defines each team members’ roles and responsibilities and gives clear, consistent instructions.
Written and Produced by Keith Warburton
Nigeria’s massive oil reserves can be seen as both a blessing and a curse. The sale of crude oil represents about 70% of government revenue and an incredible 90% of the country’s exports. A blessing when oil prices are high but a real problem when prices fall dramatically. Nigeria needs to diversify away from such over-dependence on the oil industry and it needs external help to achieve this diversification.
Therefore, Nigeria definitely needs foreign investment and know-how. It probably needs what your company is selling – which must make it an attractive potential market. In addition to the country-wide need for investment across a whole range of sectors, Nigeria also has demographics on its side. Over half the population (which will be 200 million before too long) are under the age of 24. That represents a huge new potential consumer market who are aspirational and consumerist.
Is Nigeria an attractive market? Should you be looking at doing business in Nigeria?
The fact is that Nigeria is a difficult market from a number of perspectives. Corruption is often cited as the major barrier to doing business in Nigeria and it is undoubtedly true that corruption is rife in many areas of commercial activity. However, the major stumbling block when entering the Nigerian market could in fact be the local business culture. You would be very unwise the approach the Nigerian market without first trying to get a solid understanding of the way in which business is done locally. It isn’t like ‘back home’. Do some research and arrive in-country as well-informed as possible.
This country profile provides an overview of some of the key aspects of Nigerian business culture in a concise, easy to follow-format. The document includes information on: