Business Culture in Brazil

>> Brazilian Management Style

Brazilian Management Style

A manager’s personal style is considered to be of great significance and it could almost be said that his or her bearing is viewed as of great an importance as their technical abilities.

The respect which is afforded the manager by subordinates, is directly proportionate to the personality of the boss. Relationships are of key importance in this Latin culture and the boss and subordinates work hard to foster a relationship based on trust and respect for personal dignity.

First and foremost, managers are expected to manage. The boss is expected to give direct instructions and it is expected that these instructions will be carried out without too much discussion or debate (if there is debate it should be done in private to avoid showing public disrespect to the hierarchy).

If giving instructions to Brazilian subordinates, try to be as clear, precise and comprehensive as possible. If tasks remain undone after having asked for them to be done, start by questioning yourself. ‘Were my instructions given clearly? Was I too vague?’ If you only give partial instructions, only part of the task will be performed. (As in most strongly hierarchical cultures, subordinates will undertake the tasks they are given but no more — to do more might be seen as disobeying the boss!)