Due to the diverse ethnic mix in Singapore, there are four languages in common usage – Malay, Mandarin Chinese, Tamil and English.
English is widely used as the common language because of its apparent neutrality as well as its importance in the international business arena. Many Singaporean schools run the curriculum in English. Therefore, levels of English are extremely good in Singapore and foreign business people who also have a good command of the English language will have little difficulty communicating.
However, good communication and mutual comprehension often require more than a common language and many misunderstandings flow from differing concepts of the appropriate or inappropriate use of language.
As in many Asian cultures, ‘no’ is a difficult word and other ways of expressing disagreement should be sought. Disagreement can affect the harmony of the situation as well as possibly making somebody lose face and needs to be avoided. Vagueness and substitutions are often used to avoid disagreement. Thus no becomes, ‘Yes, but it might be difficult’ and ‘yes’ might merely imply ‘I have understood your point’. It is therefore important that everything which is said is not taken literally. Ask lots of open questions and go over important points several times. However, should your probing reveal a flaw in the logic of an argument or an actual mistake, try not to point it out in public. Be aware of the face of the other side.
Humour can often be misunderstood or not understood at all and as such is best avoided. It is better to underplay your personal merits, majoring rather on the merits of your organisation or department. Conversation about deeply personal issues should be avoided, as should comments about the Singaporean system.
Written and Produced by Keith Warburton
This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Singapore. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.
With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Singapore and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.
Therefore this briefing note is broken into short, bite-sized sections on the following topics: