Finns are more individualist than collectivist and therefore the Finnish idea of team-working would tend to be that of a group of capable individuals being given the opportunity to complete well-defined tasks which, when put together, will enable the team to reach its goals.

The team leader will be expected to lead from the front, by outlining the goals and team roles, but then will recede into the background to allow each team member to work conscientiously at their allotted tasks.

Too much day-to-day interest from the team leader could be misconstrued as criticism or doubt in an individual’s ability to complete their tasks.

A brief overview of some key concepts to consider when doing business in Finland

Written and Produced by Keith Warburton

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Overview

Finland punches above its weight and has done for decades. For a country with a tiny population, geographically remote and with an inclement climate the fact that Finland is considered a world leader in a number of areas is a remarkable achievement and a testament to the resilience and determination of its people.

Maybe Finland’s success is down to its world famous ‘sissu’ (read the country profile to find out what that actually is) or maybe it’s just down to the fact that Finland has been able to develop an education system that is globally envied and endlessly studied. Whatever the reason, Finland is in many ways remarkable. If you are looking for a market with an affluent, sophisticated consumer base which is technologically advanced and open to new ideas, then the idea of doing business in Finland should appeal to you.

Yet Finland is in many ways an enigma. Nordic but not Scandinavian; with a seemingly endless border with Russia but definitely not Slavic. Even the Finnish language has no similarities with its near neighbours. For these reasons Finland is often referred to as a cultural ‘lone wolf’.

Doing business in Finland can bring enormous benefits but Finns are notoriously circumspect. A better knowledge of Finnish business culture can help you overcome any initial reticence you might encounter and enable you to develop deep and long-lasting relationships. Finns are interested in people who are interested in Finland – so show an interest in all things Finnish and you will reap the rewards.

This country profile provides an overview of some of the key aspects of Finnish business culture in a concise, easy to follow-format. The document includes information on:

  • Background to business
  • Business Structures
  • Management style
  • Meetings
  • Teamwork
  • Communication
  • Women in business
  • Entertaining
  • Top tips