Foreign business women are treated fairly and with respect which reflects a trend in Brazil which sees women increasingly joining the business world and making significant advances.
However, despite this trend, it is still fairly unusual to find senior female managers at the very highest levels of Brazilian-owned organizations.
This does not mean however that Brazilian men will forget old world traditions and may mean, for example, that they may not allow a woman to pay for a lunch or dinner and that women can expect to be complemented on their looks, appearance and dress sense.
Written and Produced by Keith Warburton
This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Brazil. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.
With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Brazil and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.
Therefore this briefing note is broken into short, bite-sized sections on the following topics: