Appearance is extremely important in Brazil and it is vital that you look your smartest. First impressions count for a lot in the early stages of the relationship building process.
Men are best advised to wear conservative dark suits and traditionally, three-piece suits have indicated an executive position whereas two-piece suits have indicated office worker status.
Women tend to be less conservative in their dress sense at the office than women from many other countries. They ‘dress to impress’ and are more flamboyant that in many other countries.
Written and Produced by Keith Warburton
This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Brazil. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.
With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Brazil and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.
Therefore this briefing note is broken into short, bite-sized sections on the following topics: