Austrian Communication Styles

Communication can seem a little formal to those cultures who are accustomed to using the more informal convention of addressing colleagues by their first names within the business environment.
It is still customary in Austria to use family names in the workplace — even with quite close colleagues. Although there is some evidence that the younger generation are moving away from this convention, it is still probably wise to use family names when meeting new business colleagues – until asked to switch to first name terms. (It is not unusual to hear Austrian business people addressing each other by first names when speaking English in a meeting and then changing immediately back to family names when the language switches back to German.)

It is also common for people to be addressed by their titles — either academic or professional as great store is placed on academic qualifications and the prestige they bring. When working with Austrians (and many other European countries) it is a good idea to ensure you have all your academic qualifications visible on your business card.

As with all German-speaking countries, direct communication is appreciated. Lack of directness in discourse can be mistaken for lack of clarity of thought or, at the extreme, dishonesty. Thus those cultures which tend to be more diplomatic and worried about causing offence by being too direct should try hard to ensure the use of a literal form of communication. Ensure that what you say relates to what you mean.

As has already been stated, charm and old-fashioned courtesy are much in evidence and are highly-prized qualities. Warmth and a genuine sense of hospitality await the business traveller to Austria.

A brief overview of some key concepts to consider when doing business in Austria

Written and Produced by Keith Warburton

Free Download


This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Austria. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.

With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Austria and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.

Therefore this briefing note is broken into short, bite-sized sections on the following topics:

  • Background to business
  • Business Structures
  • Management style
  • Meetings
  • Teamwork
  • Communication
  • Women in business
  • Entertaining
  • Top tips