Global Marketing Strategy

>> Brand & Print Management & Distribution

Not all the world has gone digital. There are still many physical items that have to travel the globe to meet customer demand. From conferences and events through to exhibitions and mail campaigns, marketing collateral often has to travel and print management is key to this.

Where should an organisation produce its material when its ultimate distribution is to multiple geographical locations? Is the cost of distribution greater than the cost of production?

By ensuring brand consistency through the provision of digital asset management the right content can be accessed around the globe in a way that makes it consistent for production output. Choice and location of a production unit could have a big influence on direct costs of production. The cost of international distribution, including postage costs, can be a major overhead factor. By choosing the right location for production with an international knowledge of postal efficiencies, huge savings can be made.

Latest version updated 31st October 2018