When entering a new international market it’s important to get it right and it’s important to get it right first time. Huge amounts of cash and time are wasted by companies who attack the wrong market and use the wrong entry structure – many overseas markets are, in fact, quite cheap to enter but extremely expensive to get out of.
Do you really need to establish your own permanent entity in-market or could you operate just as effectively by finding a distributor network or agency agreement? What are the tax implications of the various options and how will you protect your IP? All of these questions need to be considered in order to ensure that you can generate the maximum revenue in the shortest amount of time and with the best assurance that you can repatriate any money that you make.
These structuring issues are important but if not managed well, the structuring issues can come to dominate what should really be a sales-led process. Get these issues right up-front and then quickly move on and concentrate on generating revenue.