Market Entry in the Netherlands

>> Choosing the right Region to expand in the Netherlands

The Randstad

The Randstad is the largest commercial centre with a population of approximately 7.6 million.

The region includes cities such as Amsterdam, Rotterdam, Utrecht, The Hague and a few smaller towns like Leiden, Haarlem and Delft.

  • Amsterdam

The capital city of the Netherlands has all the elements necessary to turn a startup’s idea into a reality. The city is home to some of Europe’s top accelerators—like Rockstart and Startupbootcamp.  Companies such Uber, Google, and Salesforce all have offices in Amsterdam. An advantage of Amsterdam is that people want to live there and can afford it on a startup budget.

Amsterdam is also the focal point of Dutch venture capital.

  • Rotterdam

The Netherlands’ second largest city is the home of cutting-edge Dutch Architecture and Europe’s biggest harbour. Rotterdam is more affordable than Amsterdam.

Port-related tech startups in Rotterdam are assisted by the Port Innovation Lab, a joint venture between the Port of Rotterdam and startup incubator YES!Delft.

  • The Hague

With the seat of government, the embassies and international companies like Shell, The Hague is a truly international city.

The Hague has become the largest safety and security cluster in Europe. The international organisations and embassies are surrounded by 400 security businesses. The Hague Security Delta Campus (HSD) specifically supports cyber security startups with living labs, training facilities and office space.

  • Delft

Delft is known for its high-tech innovation and engineering and hardware innovation are driven by the Delft University of Technology.

  • Utrecht

Utrecht is due to its central location known as the heart of the Netherlands.

Utrecht’s nearly 400 startups benefit from local resources and institutions such as UtrechtInc—one of the 10 best incubators in Europe and Utrecht Science Park which fosters innovations in 3-D bioprinting, stem cells, cancer research and sustainable city planning.

Clusters and R&D centres:

  • Wageningen

Food and Nutrition Delta

  • Leeuwarden

Water Technology

  • Eindhoven

Electronics/Advanced Engineering

Eindhoven is a hub for high tech systems and design. The city has a vast network of academic and R&D facilities including the Eindhoven University of Technology and the Holst Center at the High- Tech Campus.

Latest version updated 6th December 2017

Country Breakdown






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