Global Business Culture’s Keith Warburton has been asked to address the next meeting of the prestigious 360° Club in Birmingham on ‘How a fast growth company can expand internationally’. This event will be attended by C-suite executives from a range of blue-chip companies who band together to share expertise and knowledge.
Keith will be addressing the need for cultural understanding of any new market being the starting point for success in that market. He will make the connection between cultural fluency and the ability to connect with the ‘right’ people in-country. Promises to be a fascinating discussion.