In order to ensure good, collaborative team-working within Brazil or from Brazilian colleagues working in international teams, it is important that everybody has the opportunity to get to know each other well and form those all-important relationship bonds.

This might mean that it takes longer to mould a Brazilian team than it would a similar team in the USA or the UK.

Team members will be very keen to fully understand their exact role and responsibilities within the team — as well as the roles and responsibilities of all the other team members. People do not like to be seen encroaching onto somebody else’s area of responsibility. It is also seen as difficult to know if you have done a good job if your role is ill-defined.

Each team member will expect to see a chain of command within the team (as befits a hierarchical culture) and if no such chain of command exists, the team leader can expect that every small problem will be brought to them directly — it is difficult to get inter-team communication on such matters.

A brief overview of some key concepts to consider when doing business in Brazil

Written and Produced by Keith Warburton

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Overview

This country profile has been produced to give a short overview of some of the key concepts to bear in mind when doing business with contacts in Brazil. It is intended to be an aid to business people who have commercial dealings with counterparties in the country but should not be seen as an exhaustive guide to this topic or as a substitute for more substantial research should there be a need.

With this in mind, we have covered the areas which are key to a better understanding of the cultural mindset underpinning business dealings in Brazil and which are, quite often, extremely different from the approach and thought processes associated with business in other parts of the world.

Therefore this briefing note is broken into short, bite-sized sections on the following topics:

  • Background to business
  • Business Structures
  • Management style
  • Meetings
  • Teamwork
  • Communication
  • Women in business
  • Entertaining
  • Top tips