Sweden:

Tip 11
Women play a very active role in all aspects of business life and will often be found at the highest echelons of Swedish business
Tip 12
A strong separation is made between work and private life and private time is guarded zealously - especially in the all too few months of summer when life is for living.
Tip 13
There are high levels of English language competence in Sweden. Do not, however, confuse a 'high level' with absolute fluency. There are still possibilities for misunderstanding and confusion.
Tip 14
Putting directness before diplomacy, Swedes can be seen as rude or aggressive by those cultures who value diplomacy highly.
Tip 15
Silence is valued and respected in Sweden. It is not always necessary to speak - especially if there is nothing much to be said. Do not confuse silence with a lack of interest or understanding.
Tip 16
Swedish body language is fairly muted in comparison with many other cultures. Swedish audiences can appear disinterested or aloof to those used to a more active use of body language.
Tip 17
Humour is not expected or particularly appreciated during the discussion of serious topics. There will be ample opportunity for humour after the serious business has been completed.
Tip 18
Swedes have a high sense of the importance of environmental issues and these topics are very often discussed.
Tip 19
For its population, Sweden has been remarkably successful in developing an international presence and Swedes feel that Sweden is a fairly important player on the world stage.
Tip 20
More emphasis is placed on the written than the spoken word. It is often not enough to phone someone - follow it up in writing.
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