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Background To Business in Germany

Germany

Companies tend to be run by technical experts rather than lawyers and accountants

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In recent years, the post war success of the German economy has been somewhat overshadowed by a feeling of economic and social stagnation. The post ‘cold-war’ integration of the former East Germany, coupled with growing competition from cheaper-wage countries in the east, have made the Germans take a good hard look at their current economic model. There is a growing feeling in Germany amongst both politicians and Business leaders that the current social model will have to be radically adapted to the cold realities of the modern world. If these changes occur, they are bound to be painful for many.

Post war German success was achieved without too much attention being given to the ‘science’ of business management which had been the vogue in the U.K. and even more so in the U.S.A.

In Germany, much greater attention has been paid to academic, technical education and its value to business in general. Therefore, companies tend to be run by technical experts rather than lawyers and accountants and this is reflected in the high regard in which engineers are held by other Germans.

Diligence and competence are characteristics which are held in high esteem by colleagues and are seen as the key indicators of performance. Appraisal systems based on the softer competencies as favoured by many U.K. and U.S. firms are still not common in traditional German companies.

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