Cultural Awareness Training

Global Business Culture are world leaders in the field of global cultural difference and its impact on international business operations. Established over 15 years ago, Global Business Culture provides the highest quality cultural awareness training and consultancy to an impressive range of leading-edge clients. We build strong relationships with our clients and provide tailor-made, innovative solutions which are designed to help our clients maximise their effectiveness in the global market place.

How we add value
With over 15 years’ experience of working with some of the world’s most prestigious global companies, Global Business Culture has developed a range of training interventions which are designed to be of immediate practical value to delegates. We do not talk theory, we talk practice and directly relate international cultural difference to the day-to-day reality of people’s working lives.

We address such issues as
  • Overcoming personal bias and prejudice
  • Head office – international subsidiary working relationships
  • Running effective multi-national meetings
  • Understanding client decision-making processes
  • Assessing colleagues from other cultures
  • Differing leadership styles and their impact on virtual colleagues
  • Effective communication across borders

Typical training interventions
Although all our programmes are tailored to suit the needs of each individual client, our courses could cover the following formats:
  • Global Cultural Awareness
  • Region-specific briefings
  • Country-specific programmes
  • Pre-expatriation preparation
  • Function-specific workshops

Region-Specific Workshops

Many of our clients divide their global organisations along regional lines which may leave people working across EMEA or APAC, for example. These people have more specific training needs to help them work as effectively as possible across a particular region. They need to understand the similarities in approach to business that they are likely to encounter as they deal with a variety of different countries – Sweden and Saudi Arabia may both feature in an EMEA remit!
These region-specific seminars are, therefore, designed to help people navigate through the complexities of cultures and approaches they are like to encounter. The seminars are practically-based and designed to give delegates a tool-kit of ideas they can take away and use immediately.

Typical issues covered might include
  • Overcoming personal bias
  • Breaking the region into cultural sub-regions
  • Regional meeting styles
  • Regional allegiances and antipathies
  • Hierarchy and matrix in the region
  • Relative importance of inter-personal relationships
  • Expectations around leadership
  • Differences in communication styles
  • Body language
  • Gender issues
  • Entertaining

Country-Specific Briefings

Some people have a need to understand the business culture of one specific country in greater depth – maybe their head office is in Japan or their major client is in Germany. Whatever the reason, an understanding of the business approach and drivers of contacts in that key country can enormously help develop business efficiencies.

Working with our clients to understand the issues that face them working with the target country, these country-specific seminars are designed to help people ensure effective working relationships with key contacts. The seminars are practically-based and designed to give delegates a tool-kit of ideas they can take away and use immediately.

Typical issues covered might include
  • Overcoming personal bias
  • Possible regional issues
  • Country background issues – economy, education, infrastucture
  • Meeting styles
  • Attitudes to corporate structure
  • Relative importance of inter-personal relationships
  • Expectations around leadership
  • Communicating effectively
  • Body language
  • Gender issues
  • Entertaining

Pre-Expatriation Briefings

It can take an expatriate many months to learn how to operate effectively in their new host country. Many old business habits may need to be abandoned and new approaches developed. This 'learning curve' can be very difficult for the expatriate, the expatriate’s family and their new local colleagues. It can also prove an expensive process for the organisation if the expatriate is working sub-optimally.

Targeted, quality training interventions prior to expatriation will speed up the process of successful integration and make the whole process more rewarding for all involved.

Typical issues covered might include
  • The impact of cultural difference in a global environment
  • Country background issues – economy, education, infrastructure
  • Approach to business in the target country
  • Communicating effectively in the country
  • Learning the language
  • Body language
  • Entertaining
  • Living as an expatriate
  • Day-to-day issues – housing, schooling, dealing with the authorities etc.
  • Global Virtual Teams
To contact us for more information on these or any other consultancy services please us the form below.

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