- Tip 11
- The British like to be part of a team and like the team to have a companionable atmosphere.
- Tip 12
- Members of a team are expected to take an holistic interest in the project, rather than confining themselves to their allocated role only.
- Tip 13
- The British place diplomacy firmly before directness and will try to avoid engendering negative emotions in meeting situations etc.
- Tip 14
- The British can misinterpret direct speech as rudeness, aggression and arrogance.
- Tip 15
- Humour is acceptable and expected in virtually all business situations. Humour is not seen as unprofessional, even when used in tense and difficult meetings.
- Tip 16
- Self-promotion is not appreciated in the UK. It is far better to self-deprecate. It is, of course, acceptable to be positive about your company and products.
- Tip 17
- Meetings will often begin with a good amount of seemingly meaningless small talk. This is seen as a good way to start the meeting in a harmonious manner.
- Tip 18
- Women play an increasingly prominent role in business life - especially in service industries.
- Tip 19
- Formal dress codes of dark blue and grey suits are still predominant although changes are starting to occur in this area.
- Tip 20
- Colleagues will virtually always use first names amongst themselves. It is considered very formal and distancing to use surnames.
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